If you are about to attend a business event in order to help promote your business, you may be feeling a little nervous. Business events can be a lot of work, but at the same time they can also be great for the company.
Before you think about what can go wrong at a business event, please take a look at the tips I’ve listed below:
1 – Work out what you’re going to sell
Whether you’re selling a product or a service, you need to make sure that you know what you’re selling. You need to know almost everything about it, so that you can answer an questions that come your way.
2 – Get the right insurance
It’s hugely important that you get the right insurance to cover you in the event of something happening. Look at besteventinsurance.com and see if you can find a plan that’s good for your business.
3 – Have plenty of leaflets to hand-out
This is important, because leaflets can be a good way to market your business. Make sure they’re bright, colorful and the tell potential customers what it is you’re selling. Get those leaflets handed out, leave some on the stand or desk you’re working from, and make your business heard.
4 – Everyone loves a freebie
We all love a freebie, and as a business, you can make our interest in freebies work for you. Put your businesses logo on some pens and hand them out. Get a bunch of refrigerator magnets with your business logo on, and give those away too. Everyone loves a freebie, and most people will be happy to take them home with them. This means that they are likely to see your logo every time they use the pen or see the magnet, and that’s never a bad thing.
5 – Never work by yourself
Always work with at least one other person, so you one is able to hand out leaflets, while the other talks to potential customers. You’ll also need to take a break now and again, so work in pairs, and all should go smoothly.
6 – Be prepared
Turn up at the business event fully prepared, know what your potential customers are looking for, and be ready to answer their questions. Get ready to set up your stall or spot as soon as you arrive, and make sure you’re all dressed to impress.
7 – Have a good time
This is key, because if you don’t have a good time, your customers will know. Work out a way to have a good time, go there with the intention of having a good time, and you probably will.
You can survive a business event, just be prepared, know what you’re selling, and get our there and enjoy yourself.